I help B2B SaaS, cybersecurity, MSP, manufacturing, and technology companies reach the right buyers across traditional and AI-powered search, turning organic visibility into qualified leads and sales pipeline.
Case studies
Each case study covers the starting point, what I changed, and the result, with the source behind every number. No percentages without a baseline.
Brand and entity SEO, bilingual structure, and link building for a Canadian MSP formed from the merger of five telecom, networking and cybersecurity businesses.
Technical fixes, catalogue structure and search-led landing pages for a specialty paint manufacturer with more than 300 coatings.
Technical cleanup, search-led content architecture, and entity markup for a global thermal engineering manufacturer.
A migration from October CMS to WordPress around a live property inventory, with area guides, 14 agent profile pages and structured data.
Crawl cleanup, catalogue architecture, buyer-intent content and custom structured data for a WooCommerce awards catalogue.
Domain migration, international structure, and search-led commercial pages for a North American PropTech SaaS platform entering a second market.
Programmatic SEO built on one repeatable search pattern: a customer problem paired with a named correctional facility, across eight provinces.
Why work with me
Most agencies report on rankings and traffic. I report on what those rankings do for your pipeline. Technical SEO audits, high-intent keyword targeting, content clusters, and authority link building all serve one goal: qualified leads that fit a long B2B sales cycle.
Every recommendation starts with research into your market and your competitors. I do not guess at what will move your Google rankings or earn citations in AI answers. I test each idea against your specific business goals first.
You work with me from strategy through execution. No account managers, no outsourcing. The person you hired does the work personally.
SEO takes months to compound, so I do not ask you to commit to a 6 or 12-month contract up front. Engagements run month to month, and you can stop with 30 days notice. If the work is not earning its place, you are not stuck paying for it.
I take on B2B clients only, including B2B e-commerce, such as manufacturers and distributors selling online to other businesses. Every strategy is built for long sales cycles and the leads your sales team can close.
Trusted by businesses in diverse markets
About
I do. I've worked in SEO since 2010, first in-house and then as a consultant, handling agency overflow work alongside my own clients. In-house, I ran SEO for bilingual sites and worked with product marketing, support, content writers and outside agencies on the same pages. As a consultant, I've built and led remote teams of writers and link builders. For the last 10 years, most of that work has been in B2B technology: telecom, MSPs and SaaS.
Panda, Penguin, BERT and the Helpful Content Update have all landed in that time. Working through them is what shaped a practice built to hold up over years, rather than around this month's ranking factors.
The lesson from all of it: in these markets, Google and AI tools reward the vendor who explains the buyer's problem in the buyer's own words. Brand size matters less than most teams expect. 6sense's 2025 Buyer Experience Report puts a number on the stakes: the winning vendor was already on the buyer's day-one shortlist 95% of the time. If buyers don't find you while they research, you aren't on that list. My job as your AI SEO consultant is to put you on that list, in Google results and in the answers AI tools give.
Learn more about meComplete SEO for the new era of search
A complete search strategy is four connected pieces of work, not four separate services picked off a menu. Technical foundations make a site crawlable. Content structured for how AI models actually select sources. Authority that both Google and AI systems weigh when deciding who to trust. Visibility tracking that ties all of it back to real numbers. Each piece works on its own. Built together, they compound.
Search engines and AI models both depend on the same starting point: a site they can actually crawl, index, and parse correctly. I fix the technical issues that block that, indexing gaps, site speed, schema markup, and mobile performance, before touching content or authority. It is unglamorous work, and it is the work that determines whether anything else here is worth doing at all.
Ranking on Google and getting cited inside a ChatGPT or Perplexity answer are different problems with different mechanics. I structure content, entities, and data specifically for how large language models select and quote sources, not just how Google scores a page. This is the same methodology behind a documented case producing 46,300 Microsoft Copilot citations for one client between April and October 2026.
Authority still matters, arguably more, in a world where an AI model has to decide which sources to trust enough to cite. I build it through direct, relationship-based outreach to relevant industry sites and publications, not volume link-building. Every placement is chosen because it strengthens a real trust signal, not because it was cheap to acquire.
You cannot manage what you cannot see. I track visibility across both traditional search results and AI-generated answers, so a client knows precisely where they rank, where they are being cited, and which content is actually driving qualified traffic. Every report ties back to a real, named data source, not an estimate.
Industries served
I work across a handful of technical B2B verticals where generic SEO advice consistently falls short of what these buyers are actually searching for.
Long sales cycles, technical buyers, and high-value commercial keywords most tools underprice.
Buyers who research extensively before contacting a vendor, and content that has to earn technical credibility.
Compliance-driven search behaviour and a buyer group spanning technical and procurement stakeholders.
Specialised product lines and contractor-level search intent, built for genuine subject-matter depth.
FAQ
Most of my work sits inside B2B SaaS, cybersecurity, MSP, and MSSP companies, plus some manufacturing clients. These are products with longer sales cycles and technical buyers, which changes how search strategy needs to work. Generic SEO advice rarely holds up in that environment.
Both. Some engagements run as an outside consultant delivering a full strategy end to end. Others have me working directly inside a client existing marketing team, reporting into their structure and using their existing tools and workflows rather than replacing them.
It depends on the problem. Some clients need a focused sprint, a technical audit or a specific fix delivered on a fixed timeline. Others run an ongoing monthly retainer. A few have brought me in for a defined period to work alongside their team on a specific initiative. I structure the engagement around what the problem actually needs, not a fixed package.
Rankings and traffic matter, but only as a step toward something real: qualified leads, demo requests, or pipeline. I track Google Search Console, Ahrefs, and GA4 data alongside whatever CRM or lead data a client can share, so the numbers tie back to business outcomes rather than sitting on their own.
The buyer is technical, the sales cycle is long, and a lot of the highest-value search terms have almost no volume by consumer standards but carry serious intent. Writing content that speaks credibly to an IT director or a security buyer takes a different approach than writing for a broad consumer audience, and getting that wrong is one of the most common reasons SEO fails for B2B tech companies.
Traditional rankings and AI-generated answers work differently. Getting cited inside a ChatGPT or Perplexity response depends on how content is structured and how clearly it establishes entities and facts, not just how it ranks on Google. I build for both at once rather than treating AI visibility as an afterthought.
